tiktok
5 Celebrity News That Slash Indie Budgets 40%
5 Celebrity News That Slash Indie Budgets 40% Celebrity news can cut indie label budgets by up to 40% by moving spend from radio to TikTok-driven campaigns. The shift reflects a 310% surge in TikTok music shares and a 22% dip in radio subscriptions, forcing labels to rethink allocation. In